Ensure data is accurate and complete
Central repository for all your product data
Easy tool to feed product data and changes to external systems
An easy method to import the data into the system. Typically this will only be done once, as then you will manage the data with in the PIM. But the system enables additional uploads to add data or update existing data.
The system has tools to easily view and update the data. Views allow you to filter, sort, and order the data in any manner. And you can have as many views as needed. Rules engine allows you to create simple rules to update and manipulate the data.
Ideally you would want to export your data into third party systems. Creating a custom export will let you filter the products in the export, choose which columns or data elements you want to export, or make some specific rules to change the data on export.